Digital signage is getting a serious upgrade. Samsung’s new 85-inch Spatial Signage SM85HX is at the front of this shift, and it’s built for business. The big idea? Bring 3D visuals to life for customers in stores and public spaces, no glasses needed.
Samsung’s push into immersive reality for the B2B sector has already garnered significant industry recognition. The Spatial Signage display debuted as a 2026 CES Innovation Awards Honoree. Its momentum continued at ISE 2026, where it swept the Best of Show awards across multiple publications, including AVTechnology, Installation, and Digital Signage Magazine. The display also secured the 2026 Top New Technology (TNT) Award, the 2026 Innovation in Display Technology Winner title, and the 2026 Innovation Technology Award.
Immersive Realism Through Digital Signage Innovation
What makes the SM85HX (and the SM85HX-P) stand out is how it puts 3D content right in front of you. No special glasses, no hassle. Just walk up and see the effect for yourself.
Samsung adds a digital trick here: subtle shadow effects that make the 3D visuals pop. The result? Depth that feels real, and details that look close enough to touch.
Ultrathin Design and Installation Ease
Old 3D displays were big and clunky. Samsung’s SM85HX is just 2 inches thick, so it’s easy to fit anywhere and still packs a visual punch.
Samsung says you can mount this display just like any regular flat-panel sign. Offices, shops, hotels, even live events. It fits right in, no extra hassle. Thin digital signage? Worth it.
Samsung VXT with next-gen digital signage
Running 3D content in lots of locations can be a headache. Samsung’s answer is its own cloud platform, Samsung VXT, which lets you handle content and devices all in one place.
With VXT, you can tweak settings and fix problems from anywhere. Even better, you don’t need to be a tech expert to use it, making, scheduling, and sending out content is simple.
The Next Era of Business Display
Samsung’s 85-inch Spatial Signage is a big step forward for business displays. It’s thin, the 3D visuals are impressive, and the VXT platform makes it easy to manage. If you want to bring your brand into the world of immersive displays, this is a practical, award-winning option that’s ready to roll out.
But we would like to see this rolled out as a home entertainment system. Imagine your movies and series coming out in 3D, without the glasses. Now that would be awesome.
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