LG Electronics is set to make waves at CES 2026, where the company will pull back the curtain on its next-generation AI Cabin Platform. Designed for integration with cutting-edge automotive high-performance computing (HPC) systems, this in-car solution harnesses the latest advances in generative artificial intelligence (AI), running on Qualcomm’s Snapdragon Cockpit Elite. The collaboration signals a major step forward in the race to deliver smarter, more intuitive digital cockpits.
LG’s new AI Cabin Platform, which will be formally introduced at the company’s private CES showcase, promises to redefine the digital cockpit experience for both drivers and passengers.
At LG’s exclusive event, attendees will get hands-on with the new platform, which is positioned as a key enabler for the emerging AI-defined vehicle (AIDV) category. This represents a step beyond today’s software-defined vehicles (SDVs), according to Seok-hyun Eun, president of LG’s Vehicle Solution Company.
“Based on our proven technology and global trust, LG will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” Eun said. “With the LG AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”
Under the hood, LG’s AI Cabin Platform integrates a suite of generative AI technologies, such as vision-language models (VLMs), large language models (LLMs), and image generation tools, directly into the company’s in-vehicle infotainment (IVI) system. The result is a context-aware, intelligent cockpit that adapts to users in real time.
By leveraging the Snapdragon Cockpit Elite’s robust compute power, the platform keeps all AI processing on-device and sidesteps the latency, privacy, and security concerns often associated with cloud-based solutions.
The system analyzes real-time data from both internal and external vehicle cameras to monitor the driving environment and driver condition. For instance, if a nearby car begins to merge and the driver hasn’t noticed, the platform can proactively issue a customized alert. This helps to enhance both safety and situational awareness.
Beyond safety, the AI Cabin Platform personalizes the infotainment UI based on surrounding conditions. Listen to music on a snowy night, and the system might generate a wintry backdrop on the dashboard display or suggest a playlist to match the mood.
This isn’t the first time LG and Qualcomm have teamed up on next-gen automotive technology. At CES 2025, the companies showcased their joint high-performance computing (HPC) platform, combining in-vehicle infotainment and advanced driver-assistance systems (ADAS) into a single cost-efficient, high-performance control unit powered by the Snapdragon Ride Flex SoC.
For more information, visit www.lg.com/global/mobility/