Aleph, a global digital advertising company, has just been named FIFA’s exclusive partner for commercialization and multimedia distribution of the FIFA World Cup 2026™ in the Philippines.
With this move, Aleph becomes the go-to partner for brands looking to advertise or sponsor World Cup content across TV, digital, and social media in the Philippines. Aleph already works with platforms like X, Pinterest, Reddit, and TikTok in the country.
Anna Dy, Aleph Country Head for the Philippines, celebrates this unprecedented opportunity for the market:
“Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”
At the last World Cup, digital streaming in Asia reached over 1.19 billion viewers. For 2026, Aleph plans to roll out coverage across free TV, pay TV, digital streaming, mobile, and on-demand platforms.
After nearly four years, the FIFA World Cup 2026™ is set to kick off with 48 teams, 104 matches, and 39 days of football. This tournament could be the last chance to watch legends like Messi and Ronaldo play on the world stage.
Today’s consumers increasingly watch live sports while interacting on their mobile devices. Aleph sees a strong potential in bringing these parallel streams of attention together into a more connected experience. In fact, Asia led both the share of video views (65.3%) and theshare of hours of video viewed (63%) for digital streaming and social media worldwide during the FIFA World Cup 2022.
For more information about the Fifa World Cup 2026, visit Fifa.com.