ASUS will open CES 2026 with new AI PCs and advanced technology aimed at creative professionals and everyday users. ASUS will host its Always Incredible virtual launch event at CES 2026, where it will introduce its latest AI PC lineup. The event streams worldwide on January 6, 2026, at 09:00 PST (17:00 GMT) on the ASUS event site. ASUS plans to show how its AI technology is changing computing for work, creativity, and daily use.
AI Designed for Real-World Impact
ASUS will introduce an AI ecosystem that spans Copilot+ PCs, lightweight laptops, and creator-focused devices. The company’s Everyday AI initiative focuses on convenience and connectivity, while Creator AI introduces new tools for creative workflows. Together with Everyday AI, Creator AI will enhance daily convenience and connectivity and provide advanced tools to accelerate creative workflows.
The Future of Multitasking: The Next-Generation ASUS Zenbook DUO
ASUS previewed the next-generation Zenbook DUO, built with Ceraluminum for improved strength and durability. The new model aims to boost performance and battery life for mobile professionals.
Watch the official teaser video: The Next Chapter of ASUS Zenbook DUO
Creativity, Redefined: The First-Ever ProArt GoPro Edition
ASUS is launching the first ProArt GoPro Edition, a collaboration with GoPro. The laptop features GoPro’s blue design and is built for durability in extreme conditions, targeting creators who work on the move.
Watch the official teaser video: ProArt x GoPro
Experience the Always Incredible Launch
ASUS will showcase how its AI technology is being integrated into daily life, with new features for creativity, productivity, and computing, at the Always Incredible virtual launch event.
For more information, visit ASUS Pressroom: http://press.asus.com