- tonies has announced a special-edition lightning yellow Toniebox 2, developed with The Pokémon Company International and inspired by Pikachu.
- The lightning yellow Toniebox 2 and four Pokémon Tonies will launch globally in summer 2026.
- The launch coincides with Pokémon’s 30th anniversary, marking a milestone partnership for both brands.
If you want to reduce screen time for your kids, you may want to consider getting them tonies instead. Tonies are interactive audio platforms for children, providing a screen-free way for kids ages 1 to 9 to play, learn, and grow.
Tonies will release the lightning yellow Toniebox 2 across all markets, including the US, in summer 2026. The special edition was developed with The Pokémon Company International.
Lightning Yellow Toniebox 2
Tobias Wann, CEO of tonies, commented: “Our iconic Toniebox is instantly recognizable by kids – and so is the lightning yellow of Pikachu. To celebrate our partnership with Pokémon, we are thrilled to bring both together. This release is a nod to the creativity and spirit of discovery that define both our brands. With Pokémon’s 30th anniversary this year, we found the perfect stage to make this launch even more special.”
The special edition Toniebox features Pikachu’s signature lightning yellow. The launch follows the partnership between tonies and The Pokémon Company International, announced in December 2025. Four Pokémon Tonies—Pikachu, Bulbasaur, Charmander, and Squirtle—will debut alongside the new box, bringing new audio Pokémon adventures to families worldwide.
About tonies
Since its 2014 launch in Germany, tonies has activated over 10 million Tonieboxes and sold more than 134 million Tonies worldwide. Children spend an average of 280 minutes per week with tonies, making it a trusted source of interactive audio entertainment and education in homes worldwide.
The system centers on the Toniebox 2 and Tonieplay, with about 1,500 Tonies figurines, 12 Tonieplay games, and over 3,500 digital titles available through the mytonies library and app. Content includes tonies Originals and licensed titles from more than 460 partners, such as Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, and Sony Music.
tonies is expanding globally, with key growth markets in North America, the UK, France, Australia, and New Zealand. Tonieboxes are active in more than 100 countries.
For more information, visit https://us.tonies.com/